John Paczkowski

Recent Posts by John Paczkowski

Mac Daddy Serlet's Surprise Departure More of a Planned Transition

“Inside Apple there is a system to search the source code for every product they ship. The idea is that when you need to track down the definition of that primitive method that keeps crashing on you, you just go to this site, type in the function name, and get the source laid out in front of you (nicely syntax highlighted, of course). Well, one day I got the idea to use this tool to search for people, instead of functions. For a while now the policy at Apple has been that engineer’s names don’t go in the public headers that ship…but there’s no rule about internal code that the outside world will never see. So I typed in “Bertrand Serlet” into the search, and the first thing that popped up?

malloc.c

Seriously! The rest of the list was equally impressive including the original implementation of NSObject, a bunch of CoreFoundation, and on, and on. Avi Tevanian often gets credit for the work that he did on Mach, but Bertrand was most of the brains behind Cocoa.”

A former Apple engineer on Bertrand Serlet

So Bertrand Serlet, senior vice president of Mac software engineering and the guy who spent the past decade defining, redefining and iterating Mac OS X, is leaving Apple. Why now?

The party line says he’s decided “to focus less on products and more on science.” That’s a plausible explanation, given Serlet’s mad scientist airs and background, which includes stints at Xerox PARC and NeXT. And while the timing of the announcement might seem odd–Apple is ramping up for the release of Lion, the next iteration of OS X–the truth of the matter is that this is a planned transition.

There’s a reason Craig Federighi, who is to take over Serlet’s role, handled demo duties for Apple’s Lion preview demo last year (see video below). And there’s a reason Serlet has been selling off Apple shares recently. They’ve been preparing for this day, which sources tell me is not at all the result of a spat over differences in strategic direction or the diminishment of OS X’s importance to Apple.

“There’s no acrimony there,” one source close to the company told me. “Bertrand’s just decided it’s his time to move on. Avie (Tevanian, former senior vice president of software engineering) handed off to him and now he’s handing off to Craig. It’s just a changing of the guard.”

In other words, Serlet isn’t leaving because because Lion heralds some subsuming of OS X to iOS and the setting of his star at Apple. He’s leaving because he feels it’s time and likely because Lion seems a perfect monument to his legacy at Apple.

Below, video of Serlet and Federighi in action.


comments so far. Add yours.

  • Anonymous

    Many thanks to Bertrand Serlet, and good luck! He made an enormous contribution to computing.

  • Anonymous

    Yep, Bertrand is one of the unsung heroes. Let’s hope his science work is just as enriching.

  • Anonymous

    Sure. Of course.

    Obviously, you wouldn’t publish an article with headlines such as:

    Apple’s senior VP of software quits on the eve Mac OS X Launch
    Apple’s senior VP abandons ship
    Apple’s senior VP exits, shares fall
    Apple Mac OS X in trouble? Apple loses senior VP of software

    The bandwagonning media will not use this kind of headline for its darling. They reserve it for “underdog” companies such as RIM and MS.

    This is how “fanboistic” web journalism has become.

  • Anonymous

    That’s right. The entire internet is in on the Apple conspiracy. They have their people everywhere. I would stay indoors, if I were you.

  • Anonymous

    As expected, the word “conspiracy” is quickly thrown in to discredit a contrarian point-of-view. Nobody says “the entire internet” except you.

    How has the mortgage derivative scam by Wall Street working for you Americans? And what about the WMD in Irak?

  • Anonymous

    Huh. So you see what you consider a pro-Apple online media as being cut from the same cloth as the lead up to the invasion of Iraq and the financial meltdown. I’m guessing “perspective” isn’t your long suit.

  • Anonymous

    Same phenomenon, simply different scale and intensity.

    The phenomenon of the masses having too much faith on mainstream belief conveyed by the media. Too much blind trust on the system, not enough critical thinking and reasonable suspicion (because you’ll be quickly accused of being a conspiracy theorist).

    Note that I’m not saying this story here is false. I’m saying if this happened to another company not the darling of the media, such as RIM, MS and Nokia, you’d see a much much different headline and less favorable take on the event. (For an example, just google the departure of RIM’s marketing chief to see the kind of headlines the media used instead.)

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