Peter Kafka

Recent Posts by Peter Kafka

MTV Digital Marketer Heather Hopkins Goes To Gilt

Heather Hopkins Freeland, who ran marketing and sales for MTV Networks Digital, has jumped from the Viacom unit to head marketing at Gilt City, the local offers company spun out of Gilt Groupe. Freeland joined Viacom in 2008 to build out MTV’s “Tribes” ad networks business.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus