Peter Kafka

Recent Posts by Peter Kafka

MTV Digital Marketer Heather Hopkins Goes To Gilt

Heather Hopkins Freeland, who ran marketing and sales for MTV Networks Digital, has jumped from the Viacom unit to head marketing at Gilt City, the local offers company spun out of Gilt Groupe. Freeland joined Viacom in 2008 to build out MTV’s “Tribes” ad networks business.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”