Kara Swisher

Recent Posts by Kara Swisher

Video: Yahoo Search Guru Shashi Seth Speaks About Yahoo Search Direct (And Why It Is Still Searching!)

Yesterday, Yahoo introduced a new search product called Yahoo Search Direct.

Essentially, it is a lot like Google Instant–except it is Yahoo’s version–and it’s just as fast and pretty.

Here is Shashi Seth, Yahoo’s top search dude, talking to BoomTown in a video interview about why Yahoo thinks the lightning-speed box that shows more robust search results is the direction in which search is going, what it means for consumers and advertising and why the Silicon Valley Internet giant still thinks search is key–despite a declining market share and a big search partnership with Microsoft.

Here’s the video:


Latest Video

View all videos »

Search »

The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer

Partner Advertisement

VentureBeat