Kara Swisher

Recent Posts by Kara Swisher

Video: Yahoo Search Guru Shashi Seth Speaks About Yahoo Search Direct (And Why It Is Still Searching!)

Yesterday, Yahoo introduced a new search product called Yahoo Search Direct.

Essentially, it is a lot like Google Instant–except it is Yahoo’s version–and it’s just as fast and pretty.

Here is Shashi Seth, Yahoo’s top search dude, talking to BoomTown in a video interview about why Yahoo thinks the lightning-speed box that shows more robust search results is the direction in which search is going, what it means for consumers and advertising and why the Silicon Valley Internet giant still thinks search is key–despite a declining market share and a big search partnership with Microsoft.

Here’s the video:


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google