Aha! So This Is What You're Supposed to Do With Color!
Liz Gannes–along with many other people–has tried to explain what you’re supposed to do with Color, the photo-sharing app that’s much more than a photo-sharing app but in a hard-to-explain yet extremely well-funded way.
But it didn’t really click for me until just now, when I saw this tweet from Kevin Marks (via Eric Eldon).
Now I get it. Cool!