Peter Kafka

Recent Posts by Peter Kafka

Warner Bros. Tries More Facebook Movies and a New Price

Warner Bros. has expanded its Facebook movie rental experiment. Earlier this month, Time Warner’s studio started letting Facebook users watch “The Dark Knight” on the social network for $3. Now it has added five more movies, and is asking more money for three recent releases: It will cost you 40 Facebook credits–the equivalent of $4–to rent “Inception,” “Life as We Know It” and “Yogi Bear,” on the site. The first two “Harry Potter” movies, however, are at the original price.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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