Peter Kafka

Recent Posts by Peter Kafka

Warner Bros. Tries More Facebook Movies and a New Price

Warner Bros. has expanded its Facebook movie rental experiment. Earlier this month, Time Warner’s studio started letting Facebook users watch “The Dark Knight” on the social network for $3. Now it has added five more movies, and is asking more money for three recent releases: It will cost you 40 Facebook credits–the equivalent of $4–to rent “Inception,” “Life as We Know It” and “Yogi Bear,” on the site. The first two “Harry Potter” movies, however, are at the original price.


comments so far. Add yours.

Latest Video

View all videos »

Search »

I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.

— Ashton Kutcher’s investing philosophy