And the Winner for Best Portrayal of a Galaxy Tab Fan Is…
Remarking on Samsung’s Galaxy Tab Interview Project at CTIA last week, CSO Omar Khan described it as a compilation of “true life stories.”
Turns out that was a really poor choice of adjectives, because the customer testimonials showcased in the video were nothing of the kind. Samsung’s Galaxy Tab Interview Project is true to life in the same way that “This Is Spinal Tap” is true to life–in other words, not at all.
According to Technologizer’s Harry McCracken, the Galaxy Tab Interview Project was just a poor charade in which the “true life stories” of “real Galaxy Tab users” were told by players likely on Samsung’s payroll.
The “freelance travel writer” proclaiming the Galaxy Tab the holy grail of mobility and connectivity? A New York actress.
The “New York real estate firm CEO” lauding the device for the productivity gains it enabled? Another New York actor.
The role of the “independent film director” hewed a bit closer to reality, played by a filmaker whose production company has done work for Samsung in the past.
An embarrassing revelation for Samsung, which duplicitously billed the video testimonials as those of real customers. “For this project, Samsung invited consumers from a variety of backgrounds to choose and test out a Samsung Galaxy Tab,” public relations director Kim Titus said while introducing it, adding, “I think you’re going to find the results very interesting.”
Yeah, very interesting indeed.
It’s such a fine line between stupid and clever….