Ina Fried

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Start-Up Teams With NBA to Connect Fans on the Go

The National Basketball Association is hoping to reach more fans on their phones, with an assist from start-up Cellfish Media.

Cellfish Media says it will launch a variety of mobile content throughout 2011, allowing fans to download wallpapers, screensavers, ringtones and other content to their phones.

It will also launch what it calls the NBA FanCam–an app where fans can take a photo and then add various basketball-themed images and share the composite via social media.

“We are thrilled to deliver ‘fan-fueled’ NBA-themed mobile content, reflecting our strategy of putting the fans in the driver’s seat and creating content for celebrating on mobile and sharing via social media,” Cellfish CEO Fabrice Sergent said in a statement. “Given the worldwide enthusiasm for the NBA and its 30 teams, we know that fans will find this content exciting to further celebrate their favorite teams.”

The start-up touts itself as having more than $100 million in revenue and has 320 employees in the U.S., France, Germany and Canada.

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