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Roku Gets a Boost From Best Buy

March 30, 2011 at 5:30 am PT

Roku, the company whose boxes make it easier to get Web video onto your TV, may find it easier to get into your house: The device-maker is going to start selling through Best Buy–its first deal with a national retail chain. Roku has previously sold its gadgets, which are designed to work with video from Netflix, Amazon, Hulu Plus, etc., direct to consumers. It said it passed the million unit sold benchmark late in 2010.

Tagged with Best Buy, digital, entertainment, Internet, MediaMemo, Netflix, newsbyte, Peter Kafka, Roku, software, television, video

comments so far. Add yours.

http://pulse.yahoo.com/_BIVMMR4EY5FIPWOOBOUR4DXQHQ Fred

Roku has sold through Best Buy in the past, but it was prior to the introduction of the Netflix boxes. I purchased my M1001 audio player from my local Best Buy.
http://www.digitalfool.wordpress.com Digital Fool

BBY is so retarded – selling Roku just hands over MORE entertainment customers to third party service. AND, where is CinemaNow in all of this? Didn’t they spend $10m on the name? Doh.