John Paczkowski

Recent Posts by John Paczkowski

Exclusive: Apple Global Marcom VP Allison Johnson Leaving Company

Allison Johnson, who has served as Apple’s vice president of worldwide marketing communications since 2005, is leaving the company, according to several sources.

The reason?

To co-found a new marketing and communications firm with another Silicon Valley communications luminary, Former Facebook PR exec Brandee Barker.

Sources said Johnson will begin work at the venture after negotiating her departure from Apple, which is likely to come sometime before the summer.

Beyond that, the details are slim. The new firm doesn’t yet have a name or a client list, although presumably answers site Quora and social buying service Groupon, two of Barker’s current clients, would sign on with the venture.

There’s no dearth of marketing and communications talent at Apple, but Johnson’s exit from the company is still notable.

She’s a seasoned and respected executive who came to Apple from Hewlett-Packard, where she managed public relations during the brutal proxy battle over HP’s acquisition of Compaq Computer. A former co-worker there once described her as “prime minister” of HP.

At Apple, Johnson has managed global advertising for some of the company’s most revolutionary products and the iconic ads for them. Those ads have been created by TBWA\Chiat\Day, which plays a powerful role at Apple.

Of course, this key part of Apple’s business is watched over closely by CEO Steve Jobs, to whom Johnson has reported directly.

In any case, Johnson’s departure is a loss for Apple, but quite a get for Barker and her new venture and a boon for Silicon Valley’s entrepreneurs.

In typical form, Barker said “no comment” when asked about the news. And an Apple spokeswoman declined to comment as well.


comments so far. Add yours.

  • http://www.facebook.com/arelwani Ashok Relwani

    Not all Apple departees are successful

  • http://www.facebook.com/arelwani Ashok Relwani

    Not all Apple departees are successful. Most rent notable failure John Rubenstein CEO Palm and his piss poor Palm Pre disaster

  • demodave

    I can’t help but think (and observe) that this is a completely baseless comment. Here’s an interesting counterargument:

    Steve Jobs “left Apple”, founded NeXT and basically created OS X there, and had phenomenal success with his Pixar acquisition.

    Jobs is probably a bit more famous for his success than Rubenstein is infamous.

  • Anonymous

    Never really thought about it like that before. It does make sense.

    http://www.privacy-resources.ie.tc

  • http://500startups.com/ Dave McClure

    hahaha :) awesome pic of Brandee…

    #Talk2ThaHandBeeyotch

Latest Video

View all videos »

Search »

While it’s tempting to see the Huffington Post’s Pulitzer as a “big win for new media,” or something like that, the real story is that these organizations — the Huffington Post, the New York Times, the Washington Post — are becoming more like each other. Old media and new media are increasingly antiquated terms.

— Journalism professor Jay Rosen to HuffPo media writer Michael Calderone (via GigaOM)