Liz Gannes

Recent Posts by Liz Gannes

What's Next From Kevin Rose? A Social and Location-Aware Mobile App From His New Incubator, Milk

What exactly Kevin Rose is working on is still murky. In fact, it’s milky: His grand new start-up, Milk, is actually an incubator for mobile apps. But the boy geek says he’s ready to grow up and be CEO of something.

Rose told NetworkEffect that his first app “will be in social and location aware” and should be ready to show in three to four months.

Milk started operations last week and already has a team of six, including co-founder Daniel Burka, who was creative director at Digg and left his gig as director of design at Stewart Butterfield’s Tiny Speck to join Milk. The company is currently raising funding.

Rose told TechCrunch that Milk will be more agile than Digg and that he intends to keep control of the business rather than ceding it to others as he did at Digg.

Rose said he intends for his ideas to be “big” and “audacious,” but who wouldn’t say that?

Six months ago, Rose stepped down as interim CEO of Digg, the company he founded more than six years ago. His recent track record is mixed, with considerable success as an angel investor but a botched and immensely disliked product overhaul at Digg right before he left.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus