Peter Kafka

Recent Posts by Peter Kafka

An App for People Who Like Apple Ads

If you’re one of those people who gloats about using ad blocking software, then this definitely isn’t an app for you.

But some of you are actually sort of interested in looking at ads. And lots of you like things that Apple makes. So: Here’s iAd Gallery, from Steve Jobs and company.

The free app is just what it sounds like–a highlight reel of ads created using Apple’s own in-app advertising system. That is, it’s an ad itself, for iAds.

You could choose to interpret the fact that Apple is rolling this out nearly a year after introducing iAds as an indicator that they haven’t taken off like a rocket. Or you could just take it at face value and acknowledge that lots of advertisers advertise advertising. Google, for one, runs banner ads promising free AdWords credits. I saw one today.

Dan Frommer at Business Insider has constructed a slideshow that explains, in detail, how the thing works. If you want to save yourself a couple of clicks, you can see it all on one page.


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo