Arik Hesseldahl

Recent Posts by Arik Hesseldahl

Microsoft Names Vet Chris Capossela as New Marketing Chief

That was fast. Only six days after the awkwardly timed departure of longtime Microsoft marketing head Mich Mathews, Microsoft has named Chris Capossela as its new head of marketing.

His title will be senior vice president of the Consumer Channels and Central Marketing Group, and he will report to COO Kevin Turner.

Capossela is a 20-year Microsoft veteran who previously ran the Microsoft Office Division. He helmed the launches of Office 2007 and 2010 and related server products. He was also instrumental in ushering Office into the cloud with Office Web Apps and Office 365. Before that he held several other jobs within Microsoft, including a stint as speech assistant to Microsoft founder and former CEO Bill Gates.

Here is a video from last year in which Capossela is talking with, oddly enough, ATD’s own Ina Fried (who was at the time only weeks away from announcing she would join ATD, I should note) about Office 365.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus