Social Gaming on Track to Hit $5 Billion in Revenues by 2015

Virtual goods and advertising will fuel some very tangible growth for the social games industry over the next four years. Research from Parks Associates released today is forecasting that revenues for the social games industry will increase five times from 2010 to 2015. Last year, it said, revenues totaled $1 billion and are now tracking to hit $5 billion in 2015. While virtual goods are monetizing well, especially for Facebook game-makers like Zynga, Parks Associates said brands are increasingly attracted to the large audiences. It estimates more than 250 million people are playing on a monthly basis.


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