Social Gaming on Track to Hit $5 Billion in Revenues by 2015

Virtual goods and advertising will fuel some very tangible growth for the social games industry over the next four years. Research from Parks Associates released today is forecasting that revenues for the social games industry will increase five times from 2010 to 2015. Last year, it said, revenues totaled $1 billion and are now tracking to hit $5 billion in 2015. While virtual goods are monetizing well, especially for Facebook game-makers like Zynga, Parks Associates said brands are increasingly attracted to the large audiences. It estimates more than 250 million people are playing on a monthly basis.


Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik