Ina Fried

Recent Posts by Ina Fried

BlackBerry Aims to Simplify Dialing In to Conference Calls

Anyone who has ever tried to dial in to a conference call on a smartphone knows what a pain it can be.

Most phones let you click on a number and dial it automatically, but that’s not enough when you have to remember a dial-in number, passcode and maybe even a pin number.

Well, if you have a BlackBerry, now there’s an app for that.

On Friday, Research In Motion is launching a beta of a program specifically aimed at solving this problem. BlackBerry Mobile Conferencing, which works on phones running BlackBerry OS 5.0 or later, allows users to both set-up and dial-in to conference calls via their BlackBerry.

It’s a smart move that plays to the core of RIM’s user base–the corporate set.

The program integrates with the BlackBerry calendar app. When it is time for the conference call, a screen pops up that allows a user to dial-in without having to remember all the various numbers. Even better, if you are dropped from the call, you can also reconnect with just a single click.

Now, if they could just do something about that annoying hold music.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

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