Come on Down! Loyalize Launches Audience Participation Tools

Loyalize launched today to help broadcasters and live event organizers offer mobile apps to get watchers and attendees to check in, play games and win rewards. The San Francisco-based company already has a deal with Motorola for its SocialTV service that was announced last week. Loyalize extends social TV apps like GetGlue to live events, making it sound similar to a white-label version of Hot Potato, the small event-focused community app Facebook bought last year. Facebook also recently added functionality that allows users to check in to events.