Huawei Looks To Turn Over a New Leaf With Concept Phone
Aiming to show that it can bring something to the world of phone design, China’s Huawei is touting a new concept device.
Being shown at a design show in Milan, the Folded Leaf phone was designed in conjunction with Claesson Koivisto Rune, a Swedish design firm. The phone is something of a throwback, forsaking smartphone features in favor of a device that focuses on being easy to hold and use.
“We place the consumer experience at the heart of our business, and that begins with product design,” Huawei Device chief marketing officer Victor Xu said in a statement. “We are very excited to be showcasing Folded Leaf and will continue to push the boundaries of trends and design ideas to offer diverse experiences for consumers.
Huawei has been looking to broaden its international profile and has sought to pave the way for a deeper presence in the U.S. market. The company has been battling criticisms that it lacks respect for intellectual property rights.
The Folded Leaf marks the first time that Huawei has partnered with a design firm and its first appearance at the Milan event. In addition to the Folded Leaf, Huawei is also using the event to show off a couple of its latest products–the IDEOS X3 and X5 smartphones and the S7 Pro tablet.