Time Inc. Veteran John Squires Lands at Digital Bookstore

Longtime Time Inc. executive John Squires, last seen running the magazine industry’s version of Hulu, has a new gig: He’s at Akademos, a Connecticut-based company that runs digital bookstores for small and mid-sized colleges.

Squires takes over the CEO role from Brian Jacobs, who founded the company nine years ago.

Akademos also announced that Kohlberg Ventures, which invested in the company three years ago, has increased its stake. It has now put a total of $5 million into the venture.

Akademos sets up “white label” bookstores that sell both physical and digital texts; it also runs textbookx, a direct-to-consumer retail site.

Squires, whose last job was the interim CEO at the Next Issue Media e-magazine joint venture, says he’ll be focused on helping the company work with open source textbooks.