Verizon's "Can You Hear Me Now?" Guy Gives an Exit Interview
Now Verizon says it is “taking its ads in a different direction,” says the Atlantic, which makes it a good time to read up on Marcarelli’s life story.
It’s a great piece, and you should definitely read the whole thing yourself, but here are a couple highlights:
- Verizon’s official name for Marcarelli’s character is “Test Man.”
- Marcarelli’s contract with Verizon required him to work “a couple hundred days a year” for the company.
- The role is a very hard one to shake: “A few months ago, he attended his grandmother’s funeral. As her body was being lowered into the ground, he heard the hushed voice of a family friend: ‘Can you hear me now?’”
Which reminds me: Still love to chat with Dan Bakkedahl, who continues to play “AT&T” in those anti-AT&T ads that T-Mobile is still (!) running. Dan, drop me a line when T-Mobile gives you the go-ahead!