Flapon! Flapoff! Sorry, It Had to Be Said.

Over in the inbox today, we have a pitch for Flapon, a new “topic-based, life-stream integrated social network.”

Flapon? The name triggers a voice in my head singing the Clapper light switch jingle.

“The name was thought of by one of the founders who had been pondering social media and the butterfly-effect,” says the pitch. (The butterfly effect is the idea that something tiny, like the flap of a butterfly’s wings, can affect the course of something big, like a hurricane.)

Stupider names have happened, and stupider things have happened than someone else starting yet another online forum site. But maybe not today.