Liz Gannes

Recent Posts by Liz Gannes

SAY Media Wolfs Down Dogster

SAY Media announced today it had acquired the pet community start-up Dogster.

SAY is now built out of the unlikely combination of an ad network (VideoEgg), a blogging platform (Six Apart)–the two merged last year–and a social network for pets and their owners (Dogster).

What makes things even more odd is the company described the justification for the purchase as part of its “evolution to become the home of independent media as it continues to acquire and build media properties with a strong point of view, passionate editors, and active communities.”

Dogster was founded in 2004, raised $1 million in 2006, and described itself as profitable starting in 2008.


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