Kara Swisher

Recent Posts by Kara Swisher

Sonos' John MacFarlane Talks About New Android Music Controller Rolling Out Today and More!

Yesterday afternoon, BoomTown pumped Sonos CEO John MacFarlane full of fancy tea and queried him about today’s rollout of its new Android controller for the innovative wireless music players.

As has been previously reported, the Santa Barbara, Calif. consumer electronics company will finally be launching an app for the Google mobile operating system.

Sonos will also be releasing a free software update for its software to make it easier to play Apple AirPlay music sources, as well as offer multitasking for the Apple iPad and Apple iPhone.

Until now, Sonos has been boosted by its Apple app that allows you to control its various players wirelessly with a smartphone or tablet.

The impact of the iPhone and the iPad on sales of its various devices has been clear enough, with just under one million sold. But the move to Android is key given the explosive growth of the mobile platform.

Here’s the video interview I did with MacFarlane, as well as an image of the app on an Android phone:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus