Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Czech President Pen Caper (and Inevitable Facebook Campaign)

A video of Czech President Vaclav Klaus sneakily pocketing a fancy pen at a signing ceremony has, of course, continued to rack the views on YouTube.

And–also, of course–there is now a Facebook campaign to send him more pens.

Klaus, who does not seem to get the profound silliness of the Internet, has declared that pens are for the keeping when it comes to official duties.

All true, but his stylus caper looks pretty hysterical when set to music, as it was by this Czech television news program:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web