Most App Users Worry About the Privacy of Their Location Data
If you were to pick an audience of people that would be the most comfortable with sharing their location, it might be smartphone app users. But in a survey of mobile subscribers who have downloaded an application within the previous 30 days, more than half of them told Nielsen they are are concerned about their privacy when using location-based services and check-in apps.
Specifically, 59 percent of women and 52 percent of men said they are concerned about privacy issues with such apps. Concern about privacy is also more common among older people, but even among the most carefree age group–25 to 34 years–those surveyed said they worried about the privacy of check-in apps.
Only eight percent of women and 12 percent of men described themselves as “not concerned” about such privacy issues (the third option was “indifferent”).
To declare you are not concerned about privacy lapses these days might be akin to saying you’re not worried about natural disasters; it probably has more to do with your personality than you being at risk. Creating such data is an invitation for it to be used in unintended (and not always bad) ways.
Sometimes, it turns out, we create a digital trail of our locations without even realizing it.