Kara Swisher

Recent Posts by Kara Swisher

Pre-$200 Million Valuation: Flipboard's Mike McCue at SXSW (The Full Onstage Video)

In March, BoomTown travelled hipster-Texas-style for the South by Southwest festival in Austin.

I was there to check out the geek-packed scene, but also to interview Flipboard’s Mike McCue in an onstage interview there.

The Silicon Valley start-up, which makes an innovative and highly designed social media reading app for the Apple iPad (iPhone and Google’s Android mobile operating system to come), recently raised $50 million in new funding, giving it a $200 million valuation.

This interview with McCue took place before that, but it’s still a wide-ranging map to where the much-touted Flipboard is headed.

Here’s the video:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus