Zynga, Lady Gaga Discuss Promotional Deal

Zynga Inc. and singer Lady Gaga are in discussions about a partnership to promote the singer’s upcoming album to Zynga’s huge audience of online game players, according to people familiar with the matter.

The marketing deal being discussed by San Francisco-based Zynga and the singer involve Lady Gaga’s third studio album “Born This Way,” due to be released May 23, though the exact details of their agreement are still being worked out, these people said. There are more than 250 million active monthly players of Zynga’s online games on Facebook, which include FarmVille and CityVille.

Spokeswomen for Zynga and Lady Gaga declined to comment.

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