Google's New Approach to Search in China: Not Winning
A year after Google first announced it, the company’s “new approach to China” continues to undermine its search business in the country. According to Analysys International, Google lost search market share in China for the fifth quarter in a row, ceding most of it to Baidu, its main rival in the country. Google currently holds a 19.2 percent share of Chinese search market, down 11.8 percentage points since the beginning of last year when it first threatened to leave the country. Meanwhile, Baidu’s share has climbed to 75.8 percent.