Peter Kafka

Recent Posts by Peter Kafka

On YouTube, Thor Parodies Volkswagen's Star Wars Parody. Want to Buy a Ticket?

This is now a tried-and-true YouTube promotional strategy: Try to make your video viral by responding to a video that’s already viral.

Hence this clip for the new Thor movie (via Mashable):

Which is a parody/homage of/to this Volkswagen Super Bowl ad from earlier this year:

The Volkswagen clip has racked up a staggering 36 million views (that’s the power of Star Wars + the Super Bowl, apparently), so no reason not to draft in its wake.

My hunch is that the Thor spot will be more fun than the movie, but who knows? The Rotten Tomatoes gang is enthusiastic about it. And, sort of weirdly, it turns out that this is a Kenneth Brannagh movie, a fact that may be enough to lure a couple of out-of-demo oldies like myself to the theater.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik