Peter Kafka

Recent Posts by Peter Kafka

On YouTube, Thor Parodies Volkswagen's Star Wars Parody. Want to Buy a Ticket?

This is now a tried-and-true YouTube promotional strategy: Try to make your video viral by responding to a video that’s already viral.

Hence this clip for the new Thor movie (via Mashable):

Which is a parody/homage of/to this Volkswagen Super Bowl ad from earlier this year:

The Volkswagen clip has racked up a staggering 36 million views (that’s the power of Star Wars + the Super Bowl, apparently), so no reason not to draft in its wake.

My hunch is that the Thor spot will be more fun than the movie, but who knows? The Rotten Tomatoes gang is enthusiastic about it. And, sort of weirdly, it turns out that this is a Kenneth Brannagh movie, a fact that may be enough to lure a couple of out-of-demo oldies like myself to the theater.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”