Gilt City Is Doubling the Number of Local Commerce Deals It Offers in Six U.S. Markets
Gilt City is ramping up its operations by doubling the number of deals it offers every week. It is also increasing the relevancy of those offers by breaking them down by neighborhood and category to make them more discoverable.
The New York-based company is a division of Gilt Groupe, a luxury flash-sales apparel site. Rather than sell items that can be shipped, Gilt City offers discounts to local businesses, such as spas, restaurants, beauty treatments and events, such as concerts. Gilt Groupe also has a travel division called JetSetter.
Gilt City’s offerings are similar in nature to Groupon and LivingSocial, except that it targets an affluent audience. It also doesn’t offer one deal a day, but rather presents dozens of offers at the same time all week long.
Gilt City’s VP of Engineering Brian Dhatt said starting today the Web site has been redesigned so that more deals can be displayed and can be broken down by neighborhood–for instance, narrowing deals in New York down to the Meatpacking District or Brooklyn or Battery Park.
The redesign of the months-old Web site represents a major transformation and highlights the company’s growing pains as the sales people are able to sell more deals than they are able to accommodate. “We are really excited about it. We get a lot of inbound volume who want to work with us, but it’s so much more than we can do at the moment. This will put us in a good place,” he said. “You are really going to see us go through the roof.”
Gilt City will be able to double the number of deals over the next few months to 200 from 100 a week in its six U.S. markets and Tokyo. The first city launched in beta last May and the company officially launched across all of the markets–Boston, Chicago, Los Angeles, Miami, New York and San Francisco–six months ago. It will also ramp up the number of cities it is in.
Examples of offers today include: In Midtown West, Hudson Hall will be offering 55 percent off cocktails and tapas for two, and $100 off tickets to the VH1 Save the Music Foundation. In Chelsea, Eleni’s is letting users save 40 percent off gourmet baked goods.
The redesign will also allow users to break down offers by category, such as food and drink; salon and spa; retail and services; and shows and events. Each individual offer page has also been revamped to offer more information about the deal, including a chef’s bio or restaurant review. While some of that information is written by the company’s editorial team, some of it has been aggregated through sources such as Yelp and Zagat.
Last week, Bloomberg reported that Gilt Groupe was close to raising almost $100 million in a round that would value the company at nearly $1 billion. One of the investors was rumored to be Softbank. A spokesperson for Gilt Groupe declined to comment.