Ina Fried

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T-Mobile’s Bobsled Runs Off the Tracks As Facebook Calling App Put On Hold

T-Mobile has temporarily suspended its just-launched Bobsled service, which aims to allow people to make Internet calls to their Facebook friends.

According to T-Mobile, the service was voluntarily pulled amid concerns that the service doesn’t make clear it is not from Facebook itself.

“We are voluntarily and temporarily suspending the Bobsled service as we work with our partners at Facebook to address their design questions, including working to ensure that the Bobsled experience is clearly differentiated and is not mistaken for a Facebook created property,” T-Mobile said on a Facebook page for the service. “We apologize to our customers for this temporary disruption in service.”

A company representative was not immediately available for further comment.

T-Mobile launched the service last week, saying that it hopes to expand the brand in the coming months to include video chat as well as calls to mobile and landline numbers.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus