White iPhone "Mystique" Will Drive Sales
Analysts seem to think it will, though it’s nearly a year old and identical in everything but color to the black iPhone 4 that has been widely available for quite some time. The theory is that the white iPhone 4 carries a certain scarcity value that will catalyze sales and drive incremental demand.
“In our view, the purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the ‘cool factor,’” says Ticonderoga analyst Brian White. “The delayed launch of a white iPhone has created a certain mystique around the product, and we believe certain demographics will find the product appealing. As such, we expect incremental iPhone 4 purchases due to this launch, driven by replacements, upgrades and/or new iPhone 4 purchases.”
An interesting argument, particularly in light of rumors of a fall iPhone 5 launch. Question is, if you’ve held out this long for a white iPhone 4, why not wait a few months more and buy a white iPhone 5?
[Image credit: Floptech via MacRumors]