Sewichi Raises a Seed Round to Track Mobile Analytics

Seattle-based Sewichi has closed a round of seed funding that will be used to discover a new way to measure analytics in the mobile space. Investors in the undisclosed round include Madrona Venture Group and the company’s founder, David Shim. Shim is still being secretive about his three-month-old company, but hinted that mobile has more interesting data points than a PC to track, including location, time of day and information from sensors, such as Wi-Fi and NFC. Shim worked previously at Quantcast and Farecast.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus