Sewichi Raises a Seed Round to Track Mobile Analytics
Seattle-based Sewichi has closed a round of seed funding that will be used to discover a new way to measure analytics in the mobile space. Investors in the undisclosed round include Madrona Venture Group and the company’s founder, David Shim. Shim is still being secretive about his three-month-old company, but hinted that mobile has more interesting data points than a PC to track, including location, time of day and information from sensors, such as Wi-Fi and NFC. Shim worked previously at Quantcast and Farecast.