Facebook "Acqhires" Feltron Infographic Creator's Company (Video Interview)
Facebook has acquired Daytum, the two-man start-up announced today on its blog. Daytum co-founder Nicholas Felton famously creates beautiful infographics about his annual personal behavior; Daytum was a mobile app to help other people track and organize the everyday data of their lives.
Daytum is at least the third New York-based company Facebook has acquired, and its founders will be moving west to join the Facebook product design team at its headquarters.
AllThingsD Associate Editor Drake Martinet profiled Daytum earlier this year. As he put it:
For data nerds everywhere, the pinnacle of numerical navel-gazing has, at least since 2005, been Nicholas Felton’s beautifully designed “Annual Reports” on the numbers behind his personal behavior.
He has meticulously recorded, quantified, analyzed and laid out all manner of data from his life in a series that riffs on the annual reports that businesses issue to their shareholders.
Instead of earnings and capital expenditure statements, Felton’s reports are full of numbers like cost-per-mile-run at the gym and how many hours he worked from home versus office.
And now, of course, there’s an app for that.
Embedded below is Drake’s video interview with Felton from January:
Please see the disclosure about Facebook in my ethics statement.