Angie's List Reviewing Options, Including an IPO

Angie’s List is considering filing for an IPO as early as this year, CEO Bill Oesterle told Bloomberg. Indianapolis-based Angie’s List, which provides consumer reviews to 1.5 million members, has hired advisors to investigate its options, which could also include a sale. The site charges members between $40 and $70 a year to belong. In preparation for the company’s next stage, it has appointed Keith Krach as chairman and Robert Millard as CFO. Oesterle said revenues jumped 40 percent in 2010 and the company expects to end the year with 1.8 million members. Last month, it reportedly raised more than $50 million.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald