Liz Gannes

Recent Posts by Liz Gannes

Russian Search Engine Yandex Files for IPO

As expected, Yandex, the so-called Google of Russia, has filed to go public on NASDAQ. The search company hopes to raise $1 billion, and reported $143 million in net income last year based on revenues of $440 million, almost exclusively from advertising. It had previously planned to go public in 2008.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web