Al Gore's Next Invention: The Future of Books? (Cheap Shot, But Cool App)
Push Pop Press, a digital book publishing platform, went live with its first title this week, Al Gore’s “Our Choice,” available as an iOS app for $4.99.
The start-up, as we’ve written before, was founded by an Apple designer prodigy named Mike Matas. “Our Choice” was first demoed at TED, where Matas wowed the crowd by activating a wind turbine demo within the book by blowing on his iPad and iPhone.
The most distinctive part of the book platform seems to be the ability to pull any multimedia off the page with a two-finger gesture and browse around infographics with one finger (and occasionally your breath). But now that the book’s available, you can buy it for yourself here or watch the tour guided by Al Gore below.