OMG: Royal Wedding Leads to a Bouquet of Text Messages, FWIW
It turns out that the Royal Wedding wasn’t just big for social media sites like Facebook and Twitter. It also led to a huge surge of text messages.
The blessed union led to text messaging volume that was more than six times normal in the United States and the United Kingdom at the start of the wedding. Though it dipped a bit as things went on (and on and on), the messaging rate stayed at more than double normal rates throughout. In all, that made Friday a bigger texting day than Easter or Valentine’s Day.
In fact, Friday was the second biggest text messaging day of the year, behind only New Year’s. Even stateside, where it was the middle of the night, traffic was up 31 percent, according to SAP’s Sybase unit, which compiled all this vital messaging data.
For the record, there is only one message I want to send when there is something going on at two in the morning: “Do not disturb.”