RIM to Extend BlackBerry Enterprise Server to Android, iOS
Research in Motion is finally acknowledging the growing popularity of Android and iOS devices in enterprise and is wisely taking steps to support them.
This morning RIM announced plans to acquire Ubitexx, developer of a mobile device management and security solution that will enable RIM to extend its BlackBerry Enterprise Server to Android and iOS based devices and tablets, allowing IT administrators to manage BlackBerrys, iPhones, Droids and the like from a single Web-based console. All Things Digital reported in January that RIM was considering such a move.
“The multi-platform BlackBerry Enterprise Solution is designed to address a growing market and respond to requests from enterprise customers who want a secure multi-platform device management solution from a company that already delivers the gold standard for enterprise mobility,” said Peter Devenyi, Vice President of RIM’s Communications Platform Group, in a statement. “We recognize the opportunity to continue leading in the enterprise market by providing customers with a common platform to help simplify the management of a variety of mobile devices.”
A savvy bit of strategy from RIM, which is clearly looking to stem attrition in the corporate market. By allowing enterprise clients to roll devices running iOS and Android software into their existing BlackBerry architecture, it’s reasserting itself as a mobile device management services provider, even as its own devices lessen in popularity.