Peter Kafka

Recent Posts by Peter Kafka

Hulu Audience Head Eugene Wei Leaves

Eugene Wei, Hulu’s senior vice president for audience, is leaving the video site to start his own company. Hulu CEO Jason Kilar announced the move via a blog post published Saturday. Wei joined the company in its pre-launch days, nearly four years ago. Last year founding CTO Eric Feng left the site to become a partner at Kleiner Perkins. Wei, who had previously been a VP of product, took over some of Feng’s responsibilities then.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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