Staplers, Anyone? Even More Daily Deal Sites Emerge, This Time Targeting the Enterprise.
The group-buying space has rapidly expanded from offering general items such as spa treatments and restaurant discounts to items aimed at more refined niches, like families and travel. There’s even the Chosen Deals for Jewish singles on JDate.
Just when you don’t think there could be any more, another emerging category is now targeting small-to-medium-size businesses by offering companies discounts on a range of products from a Lenovo laptop to office furniture or employee perks.
RapidBuyr and marketsharing are two companies competing in the space.
Yesterday, RapidBuyr launched a partnership with American City Business Journals, which will eventually be able to tap into its 10 million subscribers via 42 web sites and 64 publications. It’s live today in about seven of its markets, and was offering 42 percent off three sets of 1,000 business cards for $100.
Through the partnership, RapidBuyr will have access to the business journal’s regional sales staff to get access to local deals in addition to signing up national deals. The American City Business Journals represents just one partnership in addition to making its deals accessible directly from the its web site or through emails.
The company was founded by twin brothers, Tom and Darr Aley, who sold their last company, Generate, which created enterprise-focused social networking tools, to Dow Jones in 2008.
Marketsharing, too, is offering specials on small-to-medium business needs, but says it is differentiating itself by also offering discounts on employee perks, like hand massages, bowling parties and gym memberships.
The New York-based company has raised $1 million in seed funding from Kevin Wendle, the co-founder of CNET, and Daniel Klaus, who was behind Music Nation and Original Signal. Marketsharing’s founder John Amato previously was the president and co-founder of Show Media, one of the providers of taxi advertising in New York City.