Apple Will Take 76 Percent of App Market Revenues This Year
Mobile apps are fast becoming big business, generating a remarkable amount of revenue for something that’s only been around a short while. In 2009, combined revenues for the Big Four app stores–Apple’s App Store, Google’s Android Market, Nokia’s Ovi Store and Research In Motion’s BlackBerry App World–were about $830.6 million, according to IHS iSuppli. By 2010, they’d risen to $2.1 billion. And by the end of 2011, they’re expected to hit $3.8 billion.
If that growth trend continues they’ll balloon to $8.3 billion by 2014.
Great news for all four companies, and one in particular: Apple, whose App Store iSuppli projects will claim a gargantuan 76 percent share of the total market. The research outfit figures revenues for iPhone, iPod touch, and iPad apps will spike to $2.91 billion in 2011, up 63.4 percent from $1.78 billion in 2010.
And they’ll rise even higher in the years that follow, as Apple is expected to retain a 60 percent market share by 2014, despite the best efforts of its rivals. Which is not to say those rivals won’t meet with some success. Google’s Android Market, for example, is expected to post dramatic growth this year, a 295.4 percent spike that will drive its revenues to $425.36 million.
And RIM and Nokia?
Well, they’ll do okay, though not nearly as well as the market leaders. Says iSuppli, “Both the RIM and Nokia app stores will continue over the next few years to be relegated to the two lower positions as Apple and Google remain the dominant players.”