Electronic Arts Paid Less Than $25 Million to Acquire Firemint

Despite rumors circulating that Electronic Arts paid between $40 and $100 million for Firemint, the company confirmed during its fourth-quarter conference call today that it paid less than $25 million. Based in Australia, Firemint has released such hit titles for the iPhone as Flight Control and Real Racing. As of January 2010, it had sold 3.9 million copies of Flight Control, which currently costs 99 cents in the App Store. EA said the purchase of Firemint, which has 60 employees, is in line with its philosophy of making small strategic digital acquisitions.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”