Electronic Arts Paid Less Than $25 Million to Acquire Firemint

Despite rumors circulating that Electronic Arts paid between $40 and $100 million for Firemint, the company confirmed during its fourth-quarter conference call today that it paid less than $25 million. Based in Australia, Firemint has released such hit titles for the iPhone as Flight Control and Real Racing. As of January 2010, it had sold 3.9 million copies of Flight Control, which currently costs 99 cents in the App Store. EA said the purchase of Firemint, which has 60 employees, is in line with its philosophy of making small strategic digital acquisitions.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus