Amazon to Publish New Line of Romances

Amazon.com Inc. is expanding its fast-growing publishing business with a new line of romance books, its latest quest for original content to distinguish its print and digital bookselling services.

The imprint, Montlake Romance, will publish digital, physical and audio books and launch with an original new work, Connie Brockway’s “The Other Guy’s Bride,” this fall.

In an interview, Jeff Belle, vice president of Amazon Publishing, said the online retailer will eventually publish books in other genres, including thrillers, mysteries and science fiction.

“Our customers are voracious readers of genre fiction, and romance is one of the biggest and fastest growing categories,” said Mr. Belle.

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