John Paczkowski

Recent Posts by John Paczkowski

Transformer Demand More Than Meets The Eye, Says Asus

If the Asus Eee Pad Transformer tablet is in short supply these days it’s not because of quality control issues or component shortages that have prevented production from hitting intended levels.

No, the shortage is due to greater-than-expected demand. Or that’s the official word from Asus, anyway.

“Initial demand for the Eee Pad Transformer has been far beyond our expectations,” Asus spokesperson John Swatton told thinq_, adding that the company has been ramping up production to meet it. “Various sources are saying that production has slowed. This is untrue. Production has been increasing steadily since the first shipments left the factory, and we will continue to see increasing quantities.”

What does that mean specifically? An expected run of 100,000 units in May and another 200,000+ units in June. Which puts the company on track to hit its stated sales goal of 300,000.


comments so far. Add yours.

  • demodave

    Wow. They even copy Apple’s PR campaign now.

  • Mo

    WoW, took that long for them to figure out that there is a demand for
    it? Someone needs to get fired. Make a Honeycomb tablet and price it
    well below iPad, Xoom, Samsung Tab, and other Android tablets; did you
    not think that there was going to be demand for this thing??

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While it’s tempting to see the Huffington Post’s Pulitzer as a “big win for new media,” or something like that, the real story is that these organizations — the Huffington Post, the New York Times, the Washington Post — are becoming more like each other. Old media and new media are increasingly antiquated terms.

— Journalism professor Jay Rosen to HuffPo media writer Michael Calderone (via GigaOM)