John Paczkowski

Recent Posts by John Paczkowski

Microsoft-Apple Word War Spreads to Europe

Microsoft has established a new beachhead in its semantic set-to with Apple and rallied some new allies to its fight against genericide. On Thursday it challenged Apple’s rights to the trademarks “App Store” and “Appstore” in the European market, filing a formal application for declaration of invalidity in the EU’s Community Trade Mark office. That joins similar paperwork from HTC, Nokia and Sony Ericsson, all of whom argue that “app store” is too generic a term for anyone to trademark.

“Microsoft and other leading technology companies are seeking to invalidate Apple’s trademark registration for APP STORE and APPSTORE because we believe that they should not have been granted because they both lack distinctiveness,” a Microsoft spokesperson said in a statement. “The undisputed facts establish that ‘app store’ means exactly what it says, a store offering apps, and is generic for the services that the registrations cover.”

This is, of course, the same argument Microsoft (and Amazon, for that matter) have been making in the States. That said, as I’ve noted here before, Apple was first to request a trademark on App Store and, as this Google Trend line shows, the phrase didn’t enter the vernacular until 2008, right around the time Apple began popularizing it.


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik