Ina Fried

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Sprint Targets T-Mobile Business Customers Wary of ATT Takeover

Although it is spending a lot of energy fighting AT&T’s plan to buy T-Mobile USA, Sprint is also working to use the uncertainty of the deal as an opportunity to attract some of T-Mobile’s customers.

On the business side, Sprint is offering T-Mobile business customers up to $175 per line to move to Sprint and is also willing to waive the early termination fee if the deal fails and the customers want to move back to T-Mobile.

“We certainly hear a lot from T-Mobile customers that they have concerns about the deal going through,” said Sprint VP of Business Marketing Tom Roberts. “We certainly are doing things to win T-Mobile customers.”

Roberts said that even if the deal fails, he expects most switchers would want to stick with Sprint anyway. “We feel very comfortable that they would not want to go back,” Roberts said.

The early termination fee waiver is unique to T-Mobile customers but the incentives for business customers as well as a similar offer for consumers are open to those switching from any rival carrier.

Consumers who move a line and buy a Sprint feature phone can get a $50 credit, while those activating a smartphone can get $125.

Roberts said those so-called port-in deals are offered fairly regularly. On the business side, he estimated some manner of offer for switchers is available about 80 percent of the time. Consumer promotions are somewhat less frequent, but Sprint had one earlier this year, he said.

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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle