PopCap Plans IPO for November as It Emphasizes Mobile and Social Games

Making good on its announced intentions, Seattle’s PopCap Games, a casual game maker known for titles like Bejeweled, confirmed it is preparing to go public as soon as November, according to a company spokesperson. Popcap has been busy recently beefing up its mobile and social game offerings, today launching the first social version of Plants vs. Zombies on the Chinese social networking site Renren. It also has released its first Android games via an exclusive in the Amazon Appstore.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer