Zillow Paid Only $1 Million in Cash for Postlets Acquisition

Zillow paid only $1 million in cash to acquire Postlets, a company used by real estate agents to get the word out on thousands of for-sale and for-rent listings.

The company announced the acquisition last month, but only disclosed the price in a document filed with the SEC today.

The Seattle-based real estate listings company, which filed for an IPO after the acquisition took place, did not actually name the company in the filing, but said “it acquired all of the operating assets of a real estate agent and rental property manager marketing service company.”

That matches the description of Postlets, which aggregates listings and distributes them across a number of sites, including Zillow and even some of its competitors, such as Trulia.

In the filing, Zillow said it intends to offer the service as part of its platform for real estate professionals as an additional tool for marketing their listings across the web. In addition to the cash, Zillow also paid with 700,000 shares of common stock.

Zillow is seeking to raise $57 million in the public markets, including a $5 million private placement. Also disclosed in the updated filing was the information that the company expected to be listed on the Nasdaq under the ticker symbol “Z.”

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work