Kara Swisher

Recent Posts by Kara Swisher

CafeMom Nabs Top Yahoo Sales Exec in New York

Ann Lundberg, a top sales exec at Yahoo’s New York office, is joining CafeMom as head of sales. The five-year Yahoo advertising veteran will focus on building the marketplace profile of the social-networking and community site aimed at mothers, which has recently expanded its offerings to daily deals, as well as announcing an anticipated launch of a site aimed at Hispanic moms.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web