ShopIgniter Also Gets Funded to Pursue Social Commerce

ShopIgniter has raised $8 million in a second round of funding to go after the social commerce market, making it the second company today to announce funding for such a cause.

This morning, Milyoni said it raised $3 million to help brands build storefronts on Facebook to sell products and monetize fan pages. Had they announced the two fundings at the same time, and if there were also a third company, I could have called it a trend!

Unfortunately, things don’t always work out that easily.

Here’s the scoop: Founded in 2009, ShopIgniter is based in Portland. The round of funding came from new investor Trinity Ventures and existing investor Madrona Venture Group. The cash will be used to grow sales and to increase marketing and product development.

Already, it works with retailers and brands such as Nike Golf, CafePress, and the Portland Trail Blazers.

ShopIgniter’s software includes a platform to track promotions and loyalty incentives, a Facebook product app and other social commerce tools.

To be sure, ShopIgniter and Milyoni are not the only start-ups dabbling in this space. There are many others that have also received funding (just not today).

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work