Nokia Chooses Rhythm Method For Windows Phone Releases
We’re going to see a lot of Windows Phone hardware come 2012. Evidently, Nokia’s planning to flood the market with it.
After it brings its first batch of Windows Phone devices to market–perhaps even later this year, Nokia plans to roll out additional devices on a regular and frequent schedule, says Jo Harlow, Nokia’s EVP of Smart Devices.
“We should be launching new devices in a rhythm that might be every couple of months, every three months, something like that,” she told PC Magazine. “We’re going to keep coming with new devices in order to have something to talk about.”
Which may prove to be a wise move. In the first quarter of 2010 Nokia’s Symbian OS was running on 44 percent of smartphones globally, according to Gartner. A year later it was running on just 27 percent.
Pushing out a series of slick Windows Phone handsets in relatively quick succession might just keep the Nokia brand top of mind for a public obsessed with the iPhone and its Android rivals. Which could do much to help the company regain that lost market share and perhaps even enable the Microsoft-Nokia alliance to create a contender smartphone ecosystem.
“… The Nokia-Microsoft partnership [has] the best chance to create a third viable [smartphone] ecosystem,” Cannacord analyst T. Michael Walkley says. “… carriers and distribution partners worldwide will support a third ecosystem if volume sales to consumers are large enough, and Nokia still has the global distribution and brand to make this happen if the new smartphones are compelling.”